Cost per Click (CPC): Advertisers pay when their ad is clicked.
Keyword Research: Identifying relevant keywords is crucial which helps in Pay-Per Click
Ad Auction:
Bids and ad quality determine ad placement is the best strategy in Pay-Per Click Marketing.
Ad Copy:
Compelling, relevant ad content is essential.
Quality Score:
Higher quality scores improve ad performance.
Targeting Options:
Precise audience targeting maximizes effectiveness.
Ad Extensions:
Provide additional information and functionality.
Campaign Optimization:
Continuous refinement boosts results.
Conversion Tracking:
Measure ROI by tracking actions.
Budget Management:
Set and adjust budgets for optimal
spending.
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